Case Study: 20 Creekstone

When homeowners decide to sell, many believe the final sale price is driven
almost entirely by market conditions. This case study proves that representation
and marketing execution can dramatically change the outcome.

The Situation

The property at 20 Creekstone had already been listed with another agent.
That prior attempt resulted in:

• Sale price: $195,000
• Seller concession: $7,000
• Net to seller: $188,000

The home did not change. The market did not shift. Only the representation did.

The Shaw Realty Approach

When we took over the listing, our strategy focused on two core improvements:

• Professional, high-quality photography
• Targeted, well-executed marketing

No renovations were required. No price manipulation was used.

The Result

• Sale price: $210,000
• Seller concession: $0
• Net to seller: $210,000

Our clients walked away with $22,000 more, simply because the
property was positioned correctly.

Key Takeaway

Who you select to represent you truly matters. Strong marketing and professional
presentation can make a measurable financial difference.